中國瀝青攪拌設備市場如何行進?
近jin幾ji年nian,在zai大da規gui模mo公gong路lu建jian設she事shi業ye的de推tui促cu下xia,瀝li青qing攪jiao拌ban設she備bei已yi成cheng為wei中zhong國guo工gong程cheng機ji械xie市shi場chang上shang不bu可ke或huo缺que的de版ban塊kuai。目mu前qian,中zhong國guo高gao速su公gong路lu雖sui然ran已yi經jing處chu於yu全quan球qiu第di二er位wei,但dan目mu前qian新xin的de大da型xing項xiang目mu高gao速su公gong路lu項xiang目mu有you所suo停ting滯zhi,不bu難nan想xiang象xiang當dang市shi場chang供gong求qiu關guan係xi失shi衡heng的de時shi候hou,競jing爭zheng將jiang更geng為wei慘can烈lie。縱zong觀guan整zheng個ge行xing業ye,隻zhi有you不bu斷duan建jian立li滿man足zu不bu同tong時shi期qi市shi場chang需xu求qiu戰zhan略lve的de企qi業ye才cai是shi長chang期qi生sheng存cun下xia去qu的de企qi業ye。那na麼me,中zhong國guo瀝li青qing攪jiao拌ban站zhan設she備bei的de發fa展zhan現xian狀zhuang如ru何he?
最近20年,中國的高速公路總裏程在以每年兩位數的速度在高速攀升,截至2011年底,這一數值已達到8.5萬公裏;同時公路總裏程也接近400wangongli。zaicibeijingxiacuishilezhongguoliqingjiaobanshebeishichangdekuaisufazhan,shiqichengweigongchengjixiexingyeyigebeishouzhumudelingyu,bingyongxianchuyipizhuanyecongshizhongguoliqingjiaobanshebeijixieshebeideqiye。raner,shuyugongluxingyedejixie,duishebeidejingxihuahezhuanyehuayaoqiugenggao,shichangnianrongliangxiangduijiaoxiao,zaiyidingchengdushangyingxiangzhexingyeneiqiyeheshichangdefazhan。cong1969年9月,中國第1台強製間歇式瀝青混合料攪拌設備(30t/h)出現至今,介入企業數量增多、企業規模偏小,產品、品牌同質化問題嚴重成為市場內出現的明顯問題。
近jin年nian來lai,隨sui著zhe國guo家jia經jing濟ji宏hong觀guan調tiao控kong政zheng策ce的de影ying響xiang,行xing業ye發fa展zhan開kai始shi出chu現xian明ming顯xian分fen化hua,除chu了le少shao數shu企qi業ye經jing營ying狀zhuang況kuang較jiao好hao外wai,在zai前qian幾ji年nian國guo家jia經jing濟ji迅xun速su發fa展zhan的de形xing勢shi下xia拚pin湊cou起qi來lai的de眾zhong多duo小xiao企qi業ye將jiang很hen難nan再zai有you生sheng存cun的de空kong間jian,規gui模mo、成本、技術、質量、渠qu道dao幾ji項xiang關guan鍵jian因yin素su,則ze處chu於yu一yi種zhong保bao本ben和he虧kui損sun狀zhuang態tai,甚shen至zhi有you些xie家jia庭ting作zuo坊fang已yi經jing開kai始shi轉zhuan產chan和he停ting業ye。和he常chang規gui產chan品pin不bu同tong的de是shi,瀝li青qing攪jiao拌ban設she備bei的de使shi用yong專zhuan業ye性xing強qiang,用yong戶hu普pu遍bian比bi較jiao成cheng熟shu,識shi別bie能neng力li強qiang。多duo數shu企qi業ye年nian銷xiao量liang徘pai徊huai在zai幾ji台tai和he十shi幾ji台tai之zhi間jian。行xing業ye整zheng體ti現xian狀zhuang不bu夠gou理li想xiang。但dan一yi部bu分fen專zhuan業ye性xing的de瀝li青qing攪jiao拌ban設she備bei企qi業ye與yu綜zong合he性xing的de如ru三san一yi、中zhong交jiao西xi築zhu基ji本ben形xing成cheng產chan業ye規gui模mo,規gui模mo效xiao益yi已yi在zai個ge別bie企qi業ye明ming顯xian體ti現xian出chu來lai,帶dai動dong我wo國guo瀝li青qing攪jiao拌ban設she備bei行xing業ye健jian康kang發fa展zhan。隨sui著zhe瀝li青qing攪jiao拌ban設she備bei的de產chan業ye化hua,中zhong國guo的de瀝li青qing攪jiao拌ban設she備bei市shi場chang占zhan有you率lv將jiang趕gan超chao國guo外wai品pin牌pai,從cong市shi場chang占zhan有you率lv方fang麵mian看kan,國guo內nei市shi場chang強qiang拌ban設she備bei單dan台tai使shi用yong量liang近jin90%由國內廠家提供,從而主導了中國的瀝青攪拌設備市場。其中,三一、中交西築、德基機械、南方路機、河南陸德、華通動力、鐵拓、無錫雪桃、無wu錫xi錫xi通tong等deng十shi餘yu家jia國guo內nei主zhu流liu的de瀝li青qing攪jiao拌ban設she備bei企qi業ye就jiu占zhan據ju了le國guo內nei市shi場chang的de大da半ban份fen額e,成cheng為wei國guo產chan瀝li青qing攪jiao拌ban設she備bei的de一yi線xian品pin牌pai的de製zhi造zao企qi業ye。目mu前qian,我wo國guo的de瀝li青qing混hun合he料liao攪jiao拌ban設she備bei製zhi造zao企qi業ye總zong數shu已yi超chao過guo全quan世shi界jie的de總zong數shu,據ju不bu完wan全quan的de統tong計ji在zai高gao峰feng時shi瀝li青qing混hun合he料liao攪jiao拌ban設she備bei製zhi造zao企qi業ye總zong數shu達da60多家,這也許是在發展過程中的一種必然現象。這幾年來逐漸淘汰一些,目前有一定效益的企業還有20家左右。
congxingyeqiyejiaodu,zhongguoliqingjiaobanshebeixingyedefazhanzhengchuyuyigeweifanrongqi。zhongduoxiaoqiyedouzaishichangzhongqiangshi,erdaqiyezaizijidezhanlvebankuailijinxingchanpinyanfa。zaicijieduan,liqingjiaobanshebeiqiyenengfoulizuyufazhan,guanjianzaiyushifounengzizhuchuangxin,quzhongshichanpinyanfa,zuidahuamanzushichangxuqiu。yanfachushihezhongguogongluxianzhuangdechanpin,manzushigongyaoqiuhegongkuangsuoxu,beishichangsuojiena。qiyeyingdangcongyonghudejiaoduchufa,tongguozizhuchuangxinqusheji、製zhi造zao設she備bei。中zhong國guo公gong路lu由you於yu其qi特te殊shu性xing,產chan品pin更geng新xin換huan代dai的de速su度du將jiang超chao過guo西xi方fang國guo家jia,要yao在zai市shi場chang競jing爭zheng中zhong取qu得de一yi定ding的de地di位wei,必bi須xu要yao提ti高gao產chan品pin的de技ji術shu水shui平ping和he質zhi量liang,產chan品pin要yao不bu斷duan更geng新xin並bing創chuang立li名ming牌pai,還hai要yao做zuo好hao售shou後hou服fu務wu工gong作zuo。要yao拋pao棄qi模mo仿fang,堅jian持chi自zi主zhu創chuang新xin,才cai能neng把ba握wo未wei來lai極ji為wei廣guang闊kuo的de市shi場chang機ji會hui,為wei企qi業ye迎ying接jie中zhong國guo公gong路lu養yang護hu高gao峰feng做zuo足zu準zhun備bei。同tong時shi,我wo們men的de企qi業ye還hai應ying重zhong視shi產chan品pin與yu品pin牌pai的de差cha異yi化hua建jian設she,以yi產chan品pin專zhuan業ye化hua、係列化為導向,不斷進行市場開發,完善營銷與服務網絡,技術創新、品質服務,用優質的服務來提升品質。
盡jin管guan前qian期qi中zhong國guo瀝li青qing攪jiao拌ban設she備bei取qu得de了le長chang足zu發fa展zhan,但dan前qian提ti是shi由you市shi場chang需xu求qiu旺wang盛sheng所suo致zhi。但dan受shou國guo家jia宏hong觀guan調tiao控kong的de影ying響xiang,用yong於yu高gao速su公gong路lu建jian設she的de大da型xing瀝li青qing攪jiao拌ban站zhan的de總zong需xu求qiu相xiang比bi前qian兩liang年nian有you一yi定ding程cheng度du的de萎wei縮suo。縱zong觀guan整zheng個ge行xing業ye,我wo們men通tong過guo綜zong合he各ge個ge方fang麵mian的de因yin素su,總zong結jie出chu以yi下xia幾ji個ge方fang麵mian對dui中zhong國guo瀝li青qing攪jiao拌ban設she備bei行xing業ye發fa展zhan的de主zhu要yao因yin素su如ru下xia:
第(di)一(yi),國(guo)內(nei)企(qi)業(ye)仍(reng)以(yi)中(zhong)低(di)端(duan)產(chan)品(pin)客(ke)戶(hu)為(wei)主(zhu)。雖(sui)然(ran)經(jing)過(guo)多(duo)年(nian)的(de)消(xiao)化(hua)吸(xi)收(shou),國(guo)產(chan)瀝(li)青(qing)攪(jiao)拌(ban)設(she)備(bei)在(zai)性(xing)能(neng)方(fang)麵(mian)與(yu)國(guo)外(wai)產(chan)品(pin)已(yi)不(bu)相(xiang)上(shang)下(xia),但(dan)由(you)於(yu)可(ke)靠(kao)性(xing)、waiguanzaoxinghezhiliangfangmiancunzaijiaodachaju,youqishigaoduanchanpinshangdechajujiugengjiamingxian。lingwaipinpaiheguoneiyonghudechongyangxinliyeshiguochanliqingjiaobanshebeizanshihaiwufazhanjuzhuliushichangdeyuanyinzhiyi。yinci,guoneiqiyehaiyingyigonggufazhanzhongdiduanchanpinweizhu,zaitiaojianchengshushizaiyuguowaiqiyezaigaoduanchanpinshangyijuegaodi。jinguanzaizhongdiduanlingyurengnengbaochiyoushidiwei,danshigaoduanlingyuchengweilezhongguoqiyederuanlei。liqingjiaobanshebeimeiyouzhangwohexinjishu,chanpinjingzhenglimingxianbuzu,tuxianqiyekangfengxiannengliruo,zhongguodaxingliqinghunningtujiaobanshebeichanpindeguanjianjishujihuquanbulaiziguowai,pubianqueshaohexinjishu,youqishizidongkongzhixitongdengguanjianpeitaojianjishugengshiruci。
第二,縱觀國外品牌,大部分企業的產品在結構上具有廣泛性、互補性、peitaoxing。yejiushishuo,qichanpindefugaimianbijiaoguang,keyiweiyonghutigongyizhengtaolumianshigongdejiejuefangan。erhenduoguoneitongxingdechanyejigouxiangdangxiazhai,zuishaodezhiyouliangsanzhongchanpin,erqiangbanshebeiyoushiyigehenzhuanye,yingyongfanweiyoujuyouhenqiangdezhenduixingchanpin,jihuwufakuozhanheyizhidaoqitaxiangguanxingyelingyu。mianduiduoyuanhuashichangdexuqiu,guoneiqiyejuyoujingzhengshilidequzhikeshu。
第三,技術含量的差別。國外企業大多具有悠久的發展曆史,在國際市場上競爭的經驗和產品技術水平普遍較高,其產品的可靠性、穩定性、操(cao)控(kong)技(ji)術(shu)以(yi)及(ji)產(chan)品(pin)差(cha)異(yi)化(hua)程(cheng)度(du)方(fang)麵(mian),都(dou)超(chao)出(chu)國(guo)內(nei)產(chan)品(pin),這(zhe)是(shi)毋(wu)庸(yong)置(zhi)疑(yi)的(de)。而(er)國(guo)內(nei)企(qi)業(ye)強(qiang)拌(ban)設(she)備(bei)的(de)關(guan)鍵(jian)技(ji)術(shu)幾(ji)乎(hu)全(quan)部(bu)師(shi)承(cheng)於(yu)國(guo)外(wai),普(pu)遍(bian)缺(que)少(shao)核(he)心(xin)技(ji)術(shu),就(jiu)專(zhuan)利(li)申(shen)請(qing)方(fang)麵(mian),大(da)多(duo)傾(qing)向(xiang)於(yu)實(shi)用(yong)新(xin)型(xing)專(zhuan)利(li),真(zhen)正(zheng)意(yi)義(yi)上(shang)的(de)創(chuang)新(xin)和(he)發(fa)明(ming)幾(ji)乎(hu)沒(mei)有(you),這(zhe)就(jiu)是(shi)國(guo)外(wai)設(she)備(bei)的(de)售(shou)價(jia)居(ju)高(gao)不(bu)下(xia)的(de)主(zhu)要(yao)原(yuan)因(yin)。中(zhong)國(guo)瀝(li)青(qing)攪(jiao)拌(ban)設(she)備(bei)的(de)企(qi)業(ye)需(xu)要(yao)創(chuang)新(xin)。
對於瀝青攪拌設備的市場來說,隻要有公路的存在就有瀝青攪拌設備的市場需求。在公路建設期,需求的是較大型的瀝青攪拌設備;公gong路lu建jian成cheng進jin入ru養yang護hu期qi時shi,一yi般ban需xu用yong生sheng產chan量liang較jiao小xiao的de瀝li青qing攪jiao拌ban設she備bei。隨sui著zhe中zhong國guo的de基ji礎chu設she施shi建jian設she的de持chi續xu發fa展zhan,我wo國guo瀝li青qing攪jiao拌ban設she備bei未wei來lai市shi場chang需xu求qiu量liang大da。
時至今日,無論是美日韓風格的產品,還是英法德風格的產品,各國際品牌的強拌設備在中國已經基本能夠全部見到,國際上10多家著名品牌的產品和國內近百家築機同行,在中國道路工程施工上,其競爭之激烈、shengcunzhicanku,xiangdangmingxian。baizaiguoneigezhujixingyemianqiandezuizhuyaowentishi,zenyangzaijinhoudeshichangshangzhanjuyixizhidi,yishichanpindejishuxingnengyaolingxian,jipinpaixiaoying,ershishouhoufuwuyaojishi,yaorangyonghufangxin。
通tong過guo以yi上shang分fen析xi來lai看kan,中zhong國guo的de瀝li青qing攪jiao拌ban設she備bei機ji械xie發fa展zhan還hai存cun在zai著zhe一yi些xie需xu要yao解jie決jue的de問wen題ti。從cong國guo內nei市shi場chang來lai看kan,隨sui著zhe國guo家jia宏hong觀guan經jing濟ji走zou勢shi總zong體ti企qi穩wen,國guo家jia未wei來lai發fa展zhan是shi否fou將jiang拉la動dong高gao速su公gong路lu建jian設she與yu養yang護hu存cun在zai不bu確que定ding性xing;隨著高速公路等項目減少,將直接影響瀝青攪拌設備機械銷量。就企業本身來說,自2010年以來,國內瀝青攪拌設備機械市場進入空前激烈的競爭狀態,行業洗牌是大勢所趨,同時以三一、徐工、中zhong聯lian為wei首shou的de國guo內nei工gong程cheng機ji械xie巨ju頭tou對dui瀝li拌ban行xing業ye的de重zhong視shi和he投tou入ru越yue來lai越yue大da,這zhe對dui未wei來lai中zhong國guo瀝li青qing攪jiao拌ban設she備bei市shi場chang格ge局ju將jiang有you著zhe重zhong要yao的de影ying響xiang。未wei來lai,對dui於yu專zhuan業ye性xing的de中zhong國guo瀝li青qing攪jiao拌ban設she備bei機ji械xie企qi業ye來lai說shuo必bi須xu直zhi麵mian這zhe些xie挑tiao戰zhan。